Strategic marketing management
Wilson, Richard M S
Strategic marketing management planning, implementation and control - 2nd ed - Oxford Butterworth-Heinemann 2001 - 827 p. 28 cm
81 7649 070 9
Marketing management; Marketing planning;Marketing-Strategic aspects
658.802 / WIL
Strategic marketing management planning, implementation and control - 2nd ed - Oxford Butterworth-Heinemann 2001 - 827 p. 28 cm
81 7649 070 9
Marketing management; Marketing planning;Marketing-Strategic aspects
658.802 / WIL