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Bayesian statistics and marketing

Rossi, Peter E

Bayesian statistics and marketing Peter E Rossi, Greg M Allenby, Robert McCulloch - Chichester John Wiley 2005 - 348 p; 26 cm

ISBN: 9780470863671

Subjects--Topical Terms:
Marketing research-Mathematical models; Marketing-Mathematical models; Bayesian statistical decision theory

Dewey Class. No.: 658.83015118 / ROS

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