Intellectual property and business :
Ryder, Rodney D.
Intellectual property and business : the power of intangible assets / Rodney D. Ryder and Ashwin Madhavan. - Los Angeles ; London ; New Delhi ; Thousand Oaks : Sage Publications, 2014. - xii, 304p. ; 21cm.
Includes bibliographical references and index.
This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.
9788132117919 (pbk. : alk. paper)
2014-018433
Intellectual property--United States.
KF2979 / .R94 2013
346.73048 / RYD
Intellectual property and business : the power of intangible assets / Rodney D. Ryder and Ashwin Madhavan. - Los Angeles ; London ; New Delhi ; Thousand Oaks : Sage Publications, 2014. - xii, 304p. ; 21cm.
Includes bibliographical references and index.
This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.
9788132117919 (pbk. : alk. paper)
2014-018433
Intellectual property--United States.
KF2979 / .R94 2013
346.73048 / RYD