Communication strategies for corporate leaders :

Rath, Pragyan

Communication strategies for corporate leaders : implications for the global market / Pragyan Rath and Apoorva Bharadwaj - London : Routledge, 2018 - xii, 268p. ; 22cm. - Contemporary themes in business and management .

This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor.

9781138542624


Communication in organizations
Communication in management
Communication in marketing

658.45 / RAT

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