Consumer behavior and marketing action /
Assael, Henry
Consumer behavior and marketing action / by Henry Assael. - 3rd ed. - Boston: Kent Publishing, 1987. - 700p.
0534075304
Consumer motivation research
658.8342 / ASS
Consumer behavior and marketing action / by Henry Assael. - 3rd ed. - Boston: Kent Publishing, 1987. - 700p.
0534075304
Consumer motivation research
658.8342 / ASS