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Marketing in high-technology industries:

Davis, Dianne C

Marketing in high-technology industries: The biotechnology example / by Dianne C Davis. - Michigan: UMI Dissertation services, 1993. - 225p. - Dissertation - UMI .

Kent State University

Subjects--Topical Terms:
Business-to-business marketing
Organizational interfaces
Consumer marketing
Organizational structure
High technology industry
Biotechnology environment

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