Marketing research and modeling:
Marketing research and modeling: Progress and prospects - A tribute to Paul E Green /
edited by Yoram Wind, Paul E Green.
- Boston: Kluwer, 2004.
- 346p.
- International series in Quantitative Marketing .
Marketing research--Methodology
Marketing, mathematical models
Conjoint analysis, Marketing
658.83 / WIN
Marketing research--Methodology
Marketing, mathematical models
Conjoint analysis, Marketing
658.83 / WIN