Managing product and service department :
Thomke, Stefan H
Managing product and service department : Text and cases / by Stefan Thomke. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - vii, 592 p. : ill.
Includes bibliographical references and index
9780073023014 (hbk.) : Rs.7,893.00 0073023019
New products--Management--Case studies
Product management--Case studies
658.5 / THO
Managing product and service department : Text and cases / by Stefan Thomke. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - vii, 592 p. : ill.
Includes bibliographical references and index
9780073023014 (hbk.) : Rs.7,893.00 0073023019
New products--Management--Case studies
Product management--Case studies
658.5 / THO