Marketing /
Etzel, Michael J.
Marketing / Michael J Etzel, Bruce J Walker and William J. Stanton. - 13th ed. - New Delhi: Tata Mcgraw Hill, c2004. - xxi, 650, 56 p.: col. ill.
Includes bibliographic references and index.
9780070590229 (pbk.)
Marketing--Management
658.8 / ETZ
Marketing / Michael J Etzel, Bruce J Walker and William J. Stanton. - 13th ed. - New Delhi: Tata Mcgraw Hill, c2004. - xxi, 650, 56 p.: col. ill.
Includes bibliographic references and index.
9780070590229 (pbk.)
Marketing--Management
658.8 / ETZ