Services marketing :
Hoffman, K Douglas
Services marketing : Concepts, strategies & cases / by K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
9788131503270 (pbk.)
Service industries--Marketing.
658.8 / HOF
Services marketing : Concepts, strategies & cases / by K. Douglas Hoffman, John E.G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill.
Rev. ed of: Essentials of services marketing. 2nd ed. c2002.
Includes bibliographical references and index.
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
9788131503270 (pbk.)
Service industries--Marketing.
658.8 / HOF