Why people buy things they don't need :
Danziger, Pamela N.
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger. - 1st ed. - Mumbai : Corpus Collosum Learning, c2006. - xi, 291 p. : ill. ; 23 cm.
Includes bibliographical references (p. 276-277) and index.
8189197371 Rs.195.00
Consumer behavior.
Consumers, research
Marketing research.
658.8342 / DAN
Why people buy things they don't need : understanding and predicting consumer behavior / Pamela N. Danziger. - 1st ed. - Mumbai : Corpus Collosum Learning, c2006. - xi, 291 p. : ill. ; 23 cm.
Includes bibliographical references (p. 276-277) and index.
8189197371 Rs.195.00
Consumer behavior.
Consumers, research
Marketing research.
658.8342 / DAN