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Empirical generalizations about marketing impact /

Empirical generalizations about marketing impact / edited by Dominique M. Hanssens. - 2nd ed. - Cambridge, Mass. : Marketing Science Institute, c2015. - 195 pages - Relevant knowledge series .

Includes bibliographical references.

ISBN: 9780982387733 (pbk.) Rs.3183.00

Subjects--Topical Terms:
Marketing research.
Marketing.

Dewey Class. No.: 658.8007222 / HAN

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