Designing brand identity :
Wheeler, Alina.
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. - 2nd ed. - Hoboken, N.J. : John Wiley, c2006. - vii, 280 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 270-271) and index.
978047746843
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
658.827 / WHE
658.827 / WHE [ Shelf 52]
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. - 2nd ed. - Hoboken, N.J. : John Wiley, c2006. - vii, 280 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 270-271) and index.
978047746843
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
658.827 / WHE
658.827 / WHE [ Shelf 52]