Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - 643 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8177580082
Export marketing--Management.
Export marketing--Management--Case studies.
658.804 / KEE
658.804 / KEE [ Shelf 10]
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - 643 p. : ill. ; 27 cm.
Includes bibliographical references and index.
8177580082
Export marketing--Management.
Export marketing--Management--Case studies.
658.804 / KEE
658.804 / KEE [ Shelf 10]