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Strategic marketing management concepts & cases:

Khurana, Rakesh

Strategic marketing management concepts & cases: an Indian context / Rakesh Khurana and A N Ravichandran - Delhi : Global Business Press, [n.d.] - xi, 257p., 24cm

ISBN: 8172400837

Subjects--Topical Terms:
Business planning--Case studies
Marketing--Case studies

Dewey Class. No.: 658.802 / KHU

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