Management of event operations /

Tum, Julia

Management of event operations / Julia Tum, Philippa Norton and J Nevan Wright - Amsterdam : Elsevier Butterworth Heinemann, 2006 - xxiii, 279p, 24cm.

The book provides an introduction to the management of operations for the event planner and venue provider. Taking a holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.

0750663626


Special events--Management

394.2068 / TUM

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