Information technology and small business :
Ordanini, Andrea
Information technology and small business : antecedents and consequences of technology adoption / Andrea Ordanini - Cheltenham : Edward Elgar Publications, 2006 - vi, 174p, 21cm.
Following the well publicized 'Internet bubble', the rate of adoption of technologies - especially of Internet-based solutions - has slowly changed among small firms, leading to a very mixed picture. Whilst a significant number of these small firms are still excluded from such technologies, others show very complex patterns of adoption and implementation.What is the reason for these differences, and do they explain performance heterogeneity among small firms?The author addresses these questions by formulating various models of information technology adoption and its impact on marketing and procurement processes.
1845425057
Information storage and retrieval
Information technology--Management
Small business--Technological innovations management
004.068 / ORD
Information technology and small business : antecedents and consequences of technology adoption / Andrea Ordanini - Cheltenham : Edward Elgar Publications, 2006 - vi, 174p, 21cm.
Following the well publicized 'Internet bubble', the rate of adoption of technologies - especially of Internet-based solutions - has slowly changed among small firms, leading to a very mixed picture. Whilst a significant number of these small firms are still excluded from such technologies, others show very complex patterns of adoption and implementation.What is the reason for these differences, and do they explain performance heterogeneity among small firms?The author addresses these questions by formulating various models of information technology adoption and its impact on marketing and procurement processes.
1845425057
Information storage and retrieval
Information technology--Management
Small business--Technological innovations management
004.068 / ORD