Cases in alliance management :
Schaan, Jean-Louis
Cases in alliance management : building successful alliances / Jean-Louis Schaan and Micheal J. Kelly - Thousand Oaks : Sage Publication, 2007 - xiv, 318p, 24cm. - The Ivey casebook series .
Drawn from best practices,this book provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheal J. Kelly have organized this book around' the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.
141294029X
Strategic alliance (Business)
658.044 / SCH
Cases in alliance management : building successful alliances / Jean-Louis Schaan and Micheal J. Kelly - Thousand Oaks : Sage Publication, 2007 - xiv, 318p, 24cm. - The Ivey casebook series .
Drawn from best practices,this book provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheal J. Kelly have organized this book around' the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.
141294029X
Strategic alliance (Business)
658.044 / SCH