Politics after television :
Rajagopal, Arvind
Politics after television : religious nationalism and the reshaping of the Indian public / Arvind Rajagopal - Cambridge : Cambridge University Press, 2001 - viii, 393p, 23cm.
In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, The Ramayana, to nationwide audiences, violating a decades-old taboo on religious partisanship. What resulted was the largest political campaign in post-independence times, around the symbol of Lord Ram. The complexion of Indian politics was irrevocably changed thereafter. In this book, the author analyses this extraordinary series of events. While audiences may have thought they were harking back to an epic golden age, Hindu nationalist leaders were embracing the prospects of neoliberalism and globalisation. Television was the device that hinged these movements together, symbolising the new possibilities of politics, at once more inclusive and authoritarian. Simultaneously, this study examines how the larger historical context was woven into and changed the character of Hindu nationalism.
0521648394
Elections--India
Mass media--Political aspects--India
Nationalism--India.
Nationalism--Religious aspects
Television in politics--India
306.20954 / RAJ
Politics after television : religious nationalism and the reshaping of the Indian public / Arvind Rajagopal - Cambridge : Cambridge University Press, 2001 - viii, 393p, 23cm.
In January 1987, the Indian state-run television began broadcasting a Hindu epic in serial form, The Ramayana, to nationwide audiences, violating a decades-old taboo on religious partisanship. What resulted was the largest political campaign in post-independence times, around the symbol of Lord Ram. The complexion of Indian politics was irrevocably changed thereafter. In this book, the author analyses this extraordinary series of events. While audiences may have thought they were harking back to an epic golden age, Hindu nationalist leaders were embracing the prospects of neoliberalism and globalisation. Television was the device that hinged these movements together, symbolising the new possibilities of politics, at once more inclusive and authoritarian. Simultaneously, this study examines how the larger historical context was woven into and changed the character of Hindu nationalism.
0521648394
Elections--India
Mass media--Political aspects--India
Nationalism--India.
Nationalism--Religious aspects
Television in politics--India
306.20954 / RAJ