The Global public relations handbook :
Sriramesh, Krishnamurthy (ed)
The Global public relations handbook : theory, research, and practice / Krishnamurthy Sriramesh and Dejan Vercic. - New York : Routledge, 2009. - xl, 951 p. 26 cm.
This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
9780415995146
Intercultural communication-- Handbooks, manuals, etc.
Public relations-- Cross--cultural studies-- Handbooks, manuals, etc.
659.2 / SRI
The Global public relations handbook : theory, research, and practice / Krishnamurthy Sriramesh and Dejan Vercic. - New York : Routledge, 2009. - xl, 951 p. 26 cm.
This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
9780415995146
Intercultural communication-- Handbooks, manuals, etc.
Public relations-- Cross--cultural studies-- Handbooks, manuals, etc.
659.2 / SRI