We are like that only :
Bijapurkar, Rama
We are like that only : understanding the logic of consumer India / Rama Bijapurkar - New Delhi : Penguin Books, 2007 - xvii, 281 p. 22 cm
Why is the India market untenable? Will India really be the world's next consumption powerhouse? Does the Indian middle class really exist? What is the exact purchasing power of this market? Is there really a fortune at the bottom of the pyramid? Why are demand patterns so capricious? Is rural India a sophisticated or a primitive market.Irreverent and insightful, this book answers all these questions as it casts an unblinking eye on twelve key facets of Consumer India. It successfully fathoms how much Indians earn, how they consume, what they consume and what dictates their consumption choices.
9780670999446
Consumers--India
Consumers--Attitude
Consumption (Economics)--India
658.8342 / BIJ
We are like that only : understanding the logic of consumer India / Rama Bijapurkar - New Delhi : Penguin Books, 2007 - xvii, 281 p. 22 cm
Why is the India market untenable? Will India really be the world's next consumption powerhouse? Does the Indian middle class really exist? What is the exact purchasing power of this market? Is there really a fortune at the bottom of the pyramid? Why are demand patterns so capricious? Is rural India a sophisticated or a primitive market.Irreverent and insightful, this book answers all these questions as it casts an unblinking eye on twelve key facets of Consumer India. It successfully fathoms how much Indians earn, how they consume, what they consume and what dictates their consumption choices.
9780670999446
Consumers--India
Consumers--Attitude
Consumption (Economics)--India
658.8342 / BIJ