Principles of pricing :
Vohra, Rakesh V
Principles of pricing : an analytical approach / Rakesh V Vohra and Lakshman Krishnamurthi - Cambridge : Cambridge University Press, 2012 - x, 250p. 23cm
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics.
9781107010659
Pricing 2. BUSINESS & ECONOMICS / Accounting / Financial
658.816 / VOH
Principles of pricing : an analytical approach / Rakesh V Vohra and Lakshman Krishnamurthi - Cambridge : Cambridge University Press, 2012 - x, 250p. 23cm
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics.
9781107010659
Pricing 2. BUSINESS & ECONOMICS / Accounting / Financial
658.816 / VOH