Strategic analysis and choice

Warner, Alfred G.

Strategic analysis and choice a structured approach / [electronic resource] : Alfred G. Warner - New York : Business Expert Press, 2010 - 1 online resource

Strategy and strategic planning at the firm level often gets a bad reputation because managers aren't trained in it and the tools are unfamiliar, infrequently used and often poorly applied. This book can be used to overcome the problem of familiarity by developing a systematic approach to conducting a strategic analysis.

9781606491768


Organizational change
Strategic planning

658.4012 / WAR

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