The Indian Media Business /
Kohli-Khandekar, Vanita.
The Indian Media Business / Vanita Kohli-Khandekar. - 4th ed. - New Delhi ; Thousand Oaks : Sage Publications, 2013. - xxxviii, 442p. ; 24cm.
Includes bibliographical references and index.
This book presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends and a clear sense of how the business operates.
9788132113560 (pbk. : alk. paper)
2013-031350
Mass media--India.
Business--Management
SOCIAL SCIENCE--Media Studies
P92.I7 / K64 2013
302.230954 / KOH
The Indian Media Business / Vanita Kohli-Khandekar. - 4th ed. - New Delhi ; Thousand Oaks : Sage Publications, 2013. - xxxviii, 442p. ; 24cm.
Includes bibliographical references and index.
This book presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends and a clear sense of how the business operates.
9788132113560 (pbk. : alk. paper)
2013-031350
Mass media--India.
Business--Management
SOCIAL SCIENCE--Media Studies
P92.I7 / K64 2013
302.230954 / KOH