Up against the organized retail
Jain, Tinu
Up against the organized retail a study of 'impact on' and 'response of' small incumbent stores / [thesis] : Tinu Jain - Calcutta : IIM Calcutta, 2016 - xiii, 336p. ; 30cm.
Thesis (Fellow Programme in Management) -
Stores, Retail--Management
Marketing--Management
Small business--Management
658.87 / JAI
Up against the organized retail a study of 'impact on' and 'response of' small incumbent stores / [thesis] : Tinu Jain - Calcutta : IIM Calcutta, 2016 - xiii, 336p. ; 30cm.
Thesis (Fellow Programme in Management) -
Stores, Retail--Management
Marketing--Management
Small business--Management
658.87 / JAI