Handbook of integrated CSR communication /
Handbook of integrated CSR communication /
edited by Sandra Diehl ...[et al.]
- Cham : Springer, 2017
- xiii, 501p. ; 24cm.
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.
9783319446981
CSR
Corporate Social Responsibility
Organisational communication
Integrated marketing communication
Marketing
Sociology
Social media
Communication studies
Business ethics
174.4 / DIE
This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.
9783319446981
CSR
Corporate Social Responsibility
Organisational communication
Integrated marketing communication
Marketing
Sociology
Social media
Communication studies
Business ethics
174.4 / DIE