Customer-base audit : the first step on the journey to customer centricity
Fader, Peter
Customer-base audit : the first step on the journey to customer centricity - Philadelphia Wharton School Press 2022 - 206 p.
1. Setting the Scene 2. The Data Cube and the Five Lenses 3. How Different Are Your Customers? 4. What Changed Since Last Period? 5. How Does Customer Behavior Evolve? 6. Comparing and Contrasting Cohort Performance 7. How Healthy Is Our Customer Base? 8. Bringing Back the Product Dimension 9. Variations on a Theme
This book is a systematic review of a firm's customer behavior, using transaction system data to assess its health, growth objectives, customer behavior and value, quality over time, and factors influencing firm performance. It helps identify high-value customers, products that help acquire and retain them, and helps identify changes in customer behavior that contribute to firm performance.
9781613631607
Consumer behavior Auditing
Customer relations
Marketing research
658.812 / FAD
Customer-base audit : the first step on the journey to customer centricity - Philadelphia Wharton School Press 2022 - 206 p.
1. Setting the Scene 2. The Data Cube and the Five Lenses 3. How Different Are Your Customers? 4. What Changed Since Last Period? 5. How Does Customer Behavior Evolve? 6. Comparing and Contrasting Cohort Performance 7. How Healthy Is Our Customer Base? 8. Bringing Back the Product Dimension 9. Variations on a Theme
This book is a systematic review of a firm's customer behavior, using transaction system data to assess its health, growth objectives, customer behavior and value, quality over time, and factors influencing firm performance. It helps identify high-value customers, products that help acquire and retain them, and helps identify changes in customer behavior that contribute to firm performance.
9781613631607
Consumer behavior Auditing
Customer relations
Marketing research
658.812 / FAD