Business foresight : scenarios for managing uncertainty strategically
Grundy, Tony
Business foresight : scenarios for managing uncertainty strategically - New York Business Expert Press 2023 - 270p.
1: Introduction: Exploring the world of scenarios 2: Figuring out uncertainty 3: Scenario building tools, concepts, and process 4: Step-by-step scenario tools and processes 5: Managing organizational change scenarios 6: Decision- specific uncertainties and scenarios 7: Behavioral scenarios, stakeholders, and role playing 8: Application to MBA: case of scenarios for the MBA marker 9: Conclusion Case Studies Case 1: Russia invades Ukraine and Putin's motives Case 2: COVID19 and the initial UK pandemic Case 3: Tesco scenarios selling through the internet without cannibalizing ourselves Case 4: International strategy Case 5: BT case and behavioral uncertainty Case 6: Letter to Boris Johnson regarding his future and career Case 7: The random weekend a field of uncertainty
The book explores the increasing turbulence and uncertainty in recent years, focusing on scenarios and systems thinking to see over the horizon and to time travel to the future. It provides a practical toolkit grounded in theory. The book has exercises and case studies to help readers understand how processes were managed and apply these techniques. It is essential for business leaders who find uncertainties overwhelming and MBA students who need a different perspective on their thinking. It offers a new way of thinking and is a must-read for those seeking to navigate the complexities of uncertainty.
9781637424636
Business Planning
Success in Business
658.403 / GRU
Business foresight : scenarios for managing uncertainty strategically - New York Business Expert Press 2023 - 270p.
1: Introduction: Exploring the world of scenarios 2: Figuring out uncertainty 3: Scenario building tools, concepts, and process 4: Step-by-step scenario tools and processes 5: Managing organizational change scenarios 6: Decision- specific uncertainties and scenarios 7: Behavioral scenarios, stakeholders, and role playing 8: Application to MBA: case of scenarios for the MBA marker 9: Conclusion Case Studies Case 1: Russia invades Ukraine and Putin's motives Case 2: COVID19 and the initial UK pandemic Case 3: Tesco scenarios selling through the internet without cannibalizing ourselves Case 4: International strategy Case 5: BT case and behavioral uncertainty Case 6: Letter to Boris Johnson regarding his future and career Case 7: The random weekend a field of uncertainty
The book explores the increasing turbulence and uncertainty in recent years, focusing on scenarios and systems thinking to see over the horizon and to time travel to the future. It provides a practical toolkit grounded in theory. The book has exercises and case studies to help readers understand how processes were managed and apply these techniques. It is essential for business leaders who find uncertainties overwhelming and MBA students who need a different perspective on their thinking. It offers a new way of thinking and is a must-read for those seeking to navigate the complexities of uncertainty.
9781637424636
Business Planning
Success in Business
658.403 / GRU