MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01240nam a22003371a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls000007056 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
IIMI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20201201010617.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050605 || |001 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8124202192 |
| Terms of availability |
Rs. 9500.00 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
7051 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201703101220 |
| Level of effort used to assign nonsubject heading access points |
vilasn |
| Level of effort used to assign subject headings |
201703101219 |
| Level of effort used to assign classification |
vilasn |
| Level of effort used to assign subject headings |
201609071308 |
| Level of effort used to assign classification |
trainee |
| Level of effort used to assign subject headings |
201609071301 |
| Level of effort used to assign classification |
trainee |
| -- |
200506151207 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
IIMI |
| 082 #0 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
A7B7, V.6 (R) |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brannan, Tom |
| 9 (RLIN) |
909249 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Art of marketing: |
| Remainder of title |
integrated marketing communications / |
| Statement of responsibility, etc. |
Tom Brannan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi: |
| Name of publisher, distributor, etc. |
Crest Publication, |
| Date of publication, distribution, etc. |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 143 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales promotion |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| -- |
VIRTUAITEM |
| -- |
10000 |
| -- |
10000 |
| -- |
100 |
| 6 |
7441 |
