Marketing mistakes and successes / (Record no. 192434)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00729nam a22002411a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000013548 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201201014252.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050605 || |001 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471446386 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 13543 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200506151246 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| -- | 200506151246 |
| -- | VLOAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M2H2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hartley, Robert F. |
| 9 (RLIN) | 939140 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing mistakes and successes / |
| Statement of responsibility, etc. | Robert F. Hartley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Unknown : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii,360 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing wars |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Great comebacks |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management mistakes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Ethical mistakes |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 100 |
| 6 | 13640 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indore | Indore | 01/12/2020 | 658.8 M2H2 | IIMI-13640 | 01/12/2020 | 01/12/2020 | Book |