Marketing the unknown: (Record no. 194696)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00727nam a22002291a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000015861 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201201015511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050605 || |001 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471986216 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 15856 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 200506151301 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| -- | 200506151301 |
| -- | VLOAD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M4M2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Millier, Paul |
| 9 (RLIN) | 947802 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing the unknown: |
| Remainder of title | developing market strategies for technical innovations / |
| Statement of responsibility, etc. | Paul Millier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | John Wiley and sons, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 240 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New product-marketing |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 10000 |
| -- | 100 |
| 6 | 15998 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indore | Indore | 01/12/2020 | 658.8 M4M2 | IIMI-15998 | 01/12/2020 | 01/12/2020 | Book |