Strategic marketing for health care organizations: (Record no. 200759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01039nam a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000032821 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201201022915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091224 u000 u eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787984960 |
| Terms of availability | USD. 89.95 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201002221808 |
| Level of effort used to assign nonsubject heading access points | Gopal |
| Level of effort used to assign subject headings | 201002221425 |
| Level of effort used to assign classification | Gopal |
| -- | 200912241458 |
| -- | vilasn |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | IIMI |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | K6S8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 150192 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing for health care organizations: |
| Remainder of title | building a customer-driven health system/ |
| Statement of responsibility, etc. | Philip Kotler, Joel Shalowitz and Robert J. Stevens |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco |
| Name of publisher, distributor, etc. | Wiley jossey Bass, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 556p. |
| 500 ## - GENERAL NOTE | |
| General note | Include glossary |
| 500 ## - GENERAL NOTE | |
| General note | Include notes |
| 500 ## - GENERAL NOTE | |
| General note | Include an alphabetical index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 #1 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevens, Robert J. |
| 9 (RLIN) | 967722 |
| 700 #1 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shalowitz, Joel |
| 9 (RLIN) | 967723 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 10000 |
| -- | 1 |
| -- | 10000 |
| -- | 100 |
| 6 | 23345 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Indore | Indore | 01/12/2020 | 658.802 K6S8 | IIMI-23345 | 01/12/2020 | 01/12/2020 | Book |