Consumer Behavior (Record no. 208122)

MARC details
000 -LEADER
fixed length control field 02284nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201201031229.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789386650870
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number BLA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Blackwell, Roger D.
9 (RLIN) 259871
245 ## - TITLE STATEMENT
Title Consumer Behavior
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage Learning India Pvt. Ltd.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2018
300 ## - PHYSICAL DESCRIPTION
Extent 750p.
365 ## - TRADE PRICE
Price type code INR
Price amount 725.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Table of Content Part 1. Introduction to Consumer Behavior 1. Consumer Behavior and Consumer Research 2. Creating Marketing Strategies for Customer-Centric Organizations Part 2. Consumer Decision Making 3. The Consumer Decision Process 4. Pre-Purchase Processes: Need Recognition, Search, and Evaluation 5. Purchase 6. Post-Purchase Processes: Consumption and Post-Consumption Evaluations Part 3. Individual Determinants of Consumer Behavior 7. Demographics, Psychographics, and Personality 8. Consumer Motivation 9. Consumer Knowledge 10. Consumer Beliefs, Feelings, Attitudes, and Intentions Part 4. Environmental Influences on Consumer Behavior 11. Culture, Ethnicity, and Social Class 12. Family and Household Influences 13. Group and Personal Influence Part 5. Influencing Consumer Behavior 14. Making Contact 15. Shaping Consumers’ Opinions 16. Helping Consumers to Remember
520 ## - SUMMARY, ETC.
Summary, etc. This text is written with the reader in mind, and that its concepts and principles are explained in terms understandable to its readers. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout the career. Many books provide an overview of consumer behavior topics but this book describes the topics in sufficient detail, which one can apply to one’s career and life alike. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Engel, James F.
9 (RLIN) 370
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Miniard, Paul W.
9 (RLIN) 371
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rahman, Zillur
9 (RLIN) 372
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification       Bodh Gaya Bodh Gaya General Stacks 10/06/2019 543.03   658.8342 BLA IIMG-000474 24/08/2019 1 725.00 24/08/2019 Book

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