Digital marketing strategy: an integrated approach to online marketing (Record no. 209257)
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000 -LEADER | |
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fixed length control field | 01459cam a2200193 i 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160331s2016 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749474706 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kingsnorth, Simon |
9 (RLIN) | 336568 |
245 10 - TITLE STATEMENT | |
Title | Digital marketing strategy: an integrated approach to online marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | London |
Name of publisher, distributor, etc. | Koganpage |
Date of publication, distribution, etc. | 2016 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 324 p. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company. Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding"-- |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Electronic commerce - Management |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Strategic planning |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Dewey Decimal Classification | Non-fiction | Nagpur | Nagpur | General Stacks | 01/02/2018 | 6 | 1825.19 | 1 | 658.872 K4D4 | IIMN-000849 | 05/07/2019 | 03/04/2019 | 2684.11 | 01/02/2018 | Book |