MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01181pam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140223b2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789351369783 (pbk.) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
DY Works (Firm) |
| 9 (RLIN) |
999606 |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India); DaCunha Communications (Firm); DY Works (Firm) |
| 9 (RLIN) |
999607 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Amul's India : based on 50 years of Amul advertising by daCunha Communications |
| Remainder of title |
|
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Date of publication, distribution, etc. |
2012 |
| Name of publisher, distributor, etc. |
Harper Collins; Harper Collins |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 212 pages : illustrations (chiefly color), color map ; 22 cm |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
299.00 |
| Price type code |
INR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Amul India - Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising - Brand name products - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Amul (Trademark) - Pictorial works |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products - India - History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Amul (Trademark) - History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Kaira District Cooperative Milk Producers' Union |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://192.168.1.244/contentpages/Amul's India_Works.pdf">http://192.168.1.244/contentpages/Amul's India_Works.pdf</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
22.658.827 |
| b |
concept, design, and co-ordination by DY Works. |
| c |
<p>Copyright: GCMMF.</p> |
