Amul's India : based on 50 years of Amul advertising by daCunha Communications (Record no. 212580)

MARC details
000 -LEADER
fixed length control field 01181pam a2200253 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140223b2012 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789351369783 (pbk.)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DY Works (Firm)
9 (RLIN) 999606
110 ## - MAIN ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Gujarat Co-operative Milk Marketing Federation Ltd. (Ānand, India); DaCunha Communications (Firm); DY Works (Firm)
9 (RLIN) 999607
245 ## - TITLE STATEMENT
Title Amul's India : based on 50 years of Amul advertising by daCunha Communications
Remainder of title
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Date of publication, distribution, etc. 2012
Name of publisher, distributor, etc. Harper Collins; Harper Collins
300 ## - PHYSICAL DESCRIPTION
Extent xi, 212 pages : illustrations (chiefly color), color map ; 22 cm
365 ## - TRADE PRICE
Price amount 299.00
Price type code INR
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Amul India - Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising - Brand name products - India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Amul (Trademark) - Pictorial works
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products - India - History
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Amul (Trademark) - History
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Kaira District Cooperative Milk Producers' Union
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://192.168.1.244/contentpages/Amul's India_Works.pdf">http://192.168.1.244/contentpages/Amul's India_Works.pdf</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 22.658.827
b concept, design, and co-ordination by DY Works.
c <p>Copyright: GCMMF.</p>
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          Udaipur Udaipur 09/09/2015 224.25 3 658.827 IIMU-003516 15/03/2018 07/03/2018 07/03/2016 Book

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