B2B brand management / (Record no. 212909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01100nam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000152773 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IIMBL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201201034037.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151009s2006 gw a bi 001 0 eng | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783540253600 |
| Terms of availability | Rs. 1495 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201604191208 |
| Level of effort used to assign nonsubject heading access points | rajesha |
| Level of effort used to assign subject headings | 201601211511 |
| Level of effort used to assign classification | rajesha |
| Level of effort used to assign subject headings | 201601121634 |
| Level of effort used to assign classification | rajesha |
| Level of effort used to assign subject headings | 201601121633 |
| Level of effort used to assign classification | rajesha |
| -- | 201510091609 |
| -- | vishal |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 262992 |
| 245 10 - TITLE STATEMENT | |
| Title | B2B brand management / |
| Statement of responsibility, etc. | Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Business to business brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Germany |
| Name of publisher, distributor, etc. | Springer, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 357 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar. |
| 9 (RLIN) | 1000571 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michi, Ines. |
| 9 (RLIN) | 1000572 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| -- | VIRTUAITEM |
| -- | 30000 |
| -- | 30000 |
| -- | 1000 |
| 6 | 000249 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Udaipur | Udaipur | 12/07/2013 | 2992.00 | 4 | 658.827 | IIMU-002549 | 07/06/2018 | 22/03/2018 | 07/03/2016 | Book |