Brainfluence: 100 ways to persuade and convince consumers with neuromarketing (Record no. 213478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01791cam a2200193 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110715s2012 nju b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118113363 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80019 |
| Item number | D6B7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dooley, Roger |
| 9 (RLIN) | 339365 |
| 245 10 - TITLE STATEMENT | |
| Title | Brainfluence: 100 ways to persuade and convince consumers with neuromarketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 286 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Neuromarketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Psychology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Kozhikode | Kozhikode | 19/02/2020 | 1 | 658.8:159.9 DOO/B | IIMKO-36836 | 05/03/2020 | 05/03/2020 | 19/02/2020 | Book | |||||||||
| Universal Decimal Classification | Kozhikode | Kozhikode | 19/02/2020 | 658.8:159.9 DOO;1/B | IIMKO-36837 | 19/02/2020 | 19/02/2020 | Book | |||||||||||
| Universal Decimal Classification | Kozhikode | Kozhikode | 19/02/2020 | 658.8:159.9 DOO;2/B | IIMKO-36838 | 19/02/2020 | 19/02/2020 | Book | |||||||||||
| Dewey Decimal Classification | Udaipur | Udaipur | 04/08/2016 | The Aryas Book Centre | 1768.96 | ABC/16-17/162 | 4 | 658.80019 | IIMU-003844 | 05/08/2019 | 17/07/2019 | 1 | 04/08/2016 | Book |