The Storytelling edge: (Record no. 218507)

MARC details
000 -LEADER
fixed length control field 02763 a2200217 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20201201041219.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181018t2018 a|||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119483359
040 ## - CATALOGING SOURCE
Transcribing agency IIMV
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lazauskas, Joe
Relator term author
9 (RLIN) 465
245 14 - TITLE STATEMENT
Title The Storytelling edge:
Remainder of title how to transform your business, stop screaming into the void, and make people love you /
Statement of responsibility, etc. by Joe Lazauskas and Shane Snow.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley and Sons
Date of publication, distribution, etc. 2018
Place of publication, distribution, etc. Hoboken, New Jersey
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 176 pages
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgments xiii<br/><br/>About the Authors xv<br/><br/>Introduction xvii<br/><br/>Stories Matter xviii<br/><br/>Businesses Need to Tell Good Stories xix<br/><br/>Workers and Leaders Need to Tell Good Stories xx<br/><br/>Who Are We? xx<br/><br/>Why This Book? xxii<br/><br/>1 The Power of Story 1<br/><br/>Jacques and the Beggar 4<br/><br/>And Now for Shane’s Favorite Ryan Gosling Story 5<br/><br/>Our Brains Are Built for Story 8<br/><br/>Stories Help Us Remember 10<br/><br/>Stories Generate Empathy—at the<br/><br/>Chemical Level 12<br/><br/>Stories Bring Us Together 14<br/><br/>With Great Power . . . 19<br/><br/>2 The Elements of Great Storytelling 23<br/><br/>Element 1: Relatability 25<br/><br/>Element 2: Novelty 29<br/><br/>What Movie Popularity Data Tell Us about<br/><br/>Novelty 31<br/><br/>Element 3: Tension 35<br/><br/>Element 4: Fluency 38<br/><br/>3 Honing Your Storytelling Chops 41<br/><br/>Universal Storytelling Frameworks 43<br/><br/>The Ben Franklin Method for Improving Story Skills 48<br/><br/>The Sludge Report 52<br/><br/>4 Transforming Business with Storytelling 57<br/><br/>How Stories Make Products and Services Better 62<br/><br/>Stories Make Advertising Better 68<br/><br/>Stories Make Your Sales Conversions Better 71<br/><br/>Stories Make Your Hiring Process Better 73<br/><br/>Stories Build Your Brand 74<br/><br/>How We Built the Most Influential Content<br/><br/>Strategy Blog on Earth 79<br/><br/>#1: Committing to a Mission 79<br/><br/>#2: Getting Smart about Audience 81<br/><br/>#3: Establishing a Strategic Methodology 83<br/><br/>5 The Killer Formula for Building an Audience 85<br/><br/>The CCO Pattern: Create, Connect, Optimize 87<br/><br/>Connect: The Storytelling Bull’s-Eye 94<br/><br/>Create: The Story Funnel-Matrix 100<br/><br/>Optimize: Cranking the Efficiency 104<br/><br/>6 The Brand Newsroom 113<br/><br/>The Talent Race 116<br/><br/>The Virtual Newsroom 118<br/><br/>What Type of Newsroom Do You Prefer? 119<br/><br/>7 The Future of Brand Storytelling 121<br/><br/>#1: Breakthrough Quality Storytelling 125<br/><br/>#2: Rigorously Strategic 128<br/><br/>#3: Tech-Enabled and Data-Optimized 132<br/><br/>The Content Decision Engine 135<br/><br/>The Content Operating Wheel 136<br/><br/>Strategy 138<br/><br/>Plan 142<br/><br/>Create 145<br/><br/>Activate 148<br/><br/>Optimize 150<br/><br/>8 The Storytelling Habit 157<br/><br/>Selling Storytelling Inside Your Organization 160<br/><br/>A Culture of Storytelling 164<br/><br/>May the Story Force Be with You 165<br/><br/>Notes 167<br/><br/>Index 169
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communication
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Snow, Shane
9 (RLIN) 468
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Visakhapatnam Visakhapatnam 18/10/2018 2 1.00 4 658.45 LAZ IIMV-000956 17/03/2020 13/12/2019 1781.43 18/10/2018 Book

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