Marketing warfare (Record no. 262836)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b1986 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0452258618 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | R4M2 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 9 (RLIN) | 150586 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing warfare |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Plume Book |
| Date of publication, distribution, etc. | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 215 p. |
| 365 ## - TRADE PRICE | |
| Price amount | INR 70.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Competition |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 26528 |
| Relator term | Co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type | Public note | Collection code | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 5 | 658.8 R4M2-1 | 114699 | 27/09/2019 | 29/11/2018 | 1 | 04/09/2009 | Book | TD/TP/PM | ||||||
| Withdrawn | Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 658.8 R4M2-2 | 114777 | 04/09/2009 | 2 | 04/09/2009 | Book | Non-fiction | |||||||
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 4 | 658.8 R4M2-3 | 114778 | 29/11/2018 | 29/11/2018 | 3 | 04/09/2009 | Book | |||||||
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 6 | 658.8 R4M2-4 | 114780 | 23/02/2015 | 14/11/2014 | 4 | 04/09/2009 | Book | 9 |