Risk-free advertising; how to come close to it (Record no. 267338)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00544nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b1977 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wademan, Victor |
| 9 (RLIN) | 1100793 |
| 245 ## - TITLE STATEMENT | |
| Title | Risk-free advertising; how to come close to it |
| Statement of responsibility, etc. | Wademan, Victor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 1977 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 145 p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wiley Series on Marketing management |
| 9 (RLIN) | 1100794 |
| 500 ## - GENERAL NOTE | |
| General note | Wiley-Interscience publication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Missing | Dewey Decimal Classification | Non-fiction | Ahmedabad | Ahmedabad | General Stacks | 04/05/2009 | 659.1 W2R4 | 90205 | 04/09/2009 | 04/09/2009 | Book |