Which Ad pulled best? 50 case histories on how to write and design Ads that work (Record no. 270992)

MARC details
000 -LEADER
fixed length control field 00656nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b1996 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844235148
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780844235141
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1322
Item number B8W4/96
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burton, Philip Ward
9 (RLIN) 192259
245 ## - TITLE STATEMENT
Title Which Ad pulled best? 50 case histories on how to write and design Ads that work
Statement of responsibility, etc. Burton, Philip Ward
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood
Name of publisher, distributor, etc. NTC Business Books
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 142 p.
365 ## - TRADE PRICE
Price type code USD
Price amount 16.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Copy advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Evaluation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Purvis, Scott C.
9 (RLIN) 194112
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Ahmedabad Ahmedabad   04/05/2009   659.1322 B8W4/96 134397 04/09/2009 09/04/2020 Book

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