Strategic marketing (Record no. 274269)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00535nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b1997 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | The Institute of management |
| Location of meeting | Culcutta |
| 9 (RLIN) | 186288 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bombay |
| Name of publisher, distributor, etc. | Economic Times |
| Date of publication, distribution, etc. | 1997 |
| -- | 186290 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 96 p. |
| 500 ## - GENERAL NOTE | |
| General note | Economic Times Brand equity presentation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Indian Institute of Management |
| 9 (RLIN) | 1103539 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 658.8 I6S8 | 138950 | 04/09/2009 | 04/09/2009 | Book |