Brand warriors: corporate leaders share their winning strategies (Record no. 274305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b1997 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 000255867X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780002558679 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.12 |
| Item number | B7 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand warriors: corporate leaders share their winning strategies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hammersmith |
| Name of publisher, distributor, etc. | HarperCollins Business |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 237 p. |
| 365 ## - TRADE PRICE | |
| Price type code | PND |
| Price amount | 10.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilmore, Fiona |
| Relator term | Editor |
| 9 (RLIN) | 193379 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ahmedabad | Ahmedabad | 04/08/1998 | Natraj Book Centre | 1 | 659.12 B7 | 138990 | 03/01/2020 | 31/12/2019 | 09/04/2020 | Book |