Essentials of marketing research (Record no. 280297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00465nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b1999 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030243564 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zikmund, William G. |
| 9 (RLIN) | 247281 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing research |
| Statement of responsibility, etc. | Zikmund, William G. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth |
| Name of publisher, distributor, etc. | Dryden Press |
| Date of publication, distribution, etc. | 1999 |
| -- | 159212 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 422 p. |
| 365 ## - TRADE PRICE | |
| Price amount | USD 21.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 1 | 658.83 Z4E8 | 144365 | 24/07/2017 | 14/07/2017 | 04/09/2009 | Book |