Managerial applications of multivariate analysis in marketing (Record no. 292697)

MARC details
000 -LEADER
fixed length control field 00698nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2002 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780877573012
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Myers, James H.
9 (RLIN) 186596
245 ## - TITLE STATEMENT
Title Managerial applications of multivariate analysis in marketing
Statement of responsibility, etc. Myers, James H.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago
Name of publisher, distributor, etc. American Marketing Association
Date of publication, distribution, etc. 2002
-- 186893
300 ## - PHYSICAL DESCRIPTION
Extent xix, 395 p.
365 ## - TRADE PRICE
Price amount USD 54.95
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Statistical methods
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Data processing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multivariate analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullet, Gary M.
9 (RLIN) 186894
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Ahmedabad Ahmedabad   04/05/2009 1 658.8 M9M21 158195 26/09/2013 02/09/2013 04/09/2009 Book

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