Bayesian statistics and marketing (Record no. 294230)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01684nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2005 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470863676 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470863671 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rossi, Peter E. |
| 9 (RLIN) | 216040 |
| 245 ## - TITLE STATEMENT | |
| Title | Bayesian statistics and marketing |
| Statement of responsibility, etc. | Rossi, Peter E. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons, Ltd |
| Date of publication, distribution, etc. | 2005 |
| -- | 189220 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 348 p. ill. |
| 365 ## - TRADE PRICE | |
| Price amount | USD 79.05 |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wiley series in probability and statistics |
| 9 (RLIN) | 25513 |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. [335]-339) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modeling breakthroughs, making its implementation ideal for many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction to pricing, and with a wide variety of different data sources. Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data among respondents. The book also discusses the theory and practical use of MCMC methods |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research - Mathematical models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing - Mathematical models |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business statistical decision theory |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Greg M. |
| 9 (RLIN) | 189222 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCulloch, Robert |
| 9 (RLIN) | 189223 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 6 | 2 | 658.83 R6B2 | 159966 | 18/09/2019 | 23/01/2019 | 04/09/2009 | Book |