MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02059cam a22003134a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16081196 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200505162612.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100202s2010 maua b 001 0beng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010003079 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781591393085 (hardcover : alk. paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5810.L3 |
| Item number |
C78 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1092 |
| -- |
B |
| Edition number |
22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cruikshank, Jeffrey L. |
| 9 (RLIN) |
209380 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The man who sold America : |
| Remainder of title |
the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / |
| Statement of responsibility, etc. |
Jeffrey L. Cruikshank, Arthur W. Schultz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business Review Press, |
| Date of publication, distribution, etc. |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 435 p. : |
| Other physical details |
ill. (some col.) ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 383-415) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The lasker legacy. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lasker, Albert Davis, |
| Dates associated with a name |
1880-1952. |
| 9 (RLIN) |
337530 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertisers |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Arthur W. |
| 9 (RLIN) |
337533 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 919 ## - |
|---|
| -- |
251452 |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
2 shelf copies |
| -- |
policy default |
| -- |
claim1 2010-12-15 |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| -- |
xj03 2010-02-03 |
| -- |
xj04 2010-02-05 to Dewey (telework) |
| -- |
rd05 2010-02-05 |
| -- |
re11 2011-02-25 to BCCD |
| -- |
re11 2011-03-01 copy 2 added; |
