The new business road test: what entrepreneurs and executives should do before writing a business plan (Record no. 298555)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 02059nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 140323b2006 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131715901 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.022 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mullins, John |
9 (RLIN) | 61821 |
245 ## - TITLE STATEMENT | |
Title | The new business road test: what entrepreneurs and executives should do before writing a business plan |
Statement of responsibility, etc. | Mullins, John |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd edn. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | South Africa |
Name of publisher, distributor, etc. | Dorling Kindersley(India) Pvt. Ltd. |
Date of publication, distribution, etc. | 2006 |
-- | 166523 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 305 p. |
365 ## - TRADE PRICE | |
Price amount | INR 375.00 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' ""William P.Egan II, veteran US venture capitalist"" No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a lousy business' i.e. a fundamentally flawed opportunity you're on the fast-track to failure. ""The New Business Road Test ""shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business ""you ""build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence.Building on lessons learned by real entrepreneurs some in start-ups, others in established firms, some who got it right and others who got it wrong, Mullins addresses the seven domains that characterize attractive, compelling opportunities. Mullins presents a model that helps you answer the live-or-die questions in assessing any new business opportunity. Road test your business idea first and get ahead of the game." |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | New business enterprises - Evaluation |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 658.022 M8N3/2007 | 164343 | 04/09/2009 | 04/09/2009 | Book |