The new business road test: what entrepreneurs and executives should do before writing a business plan (Record no. 298555)

MARC details
000 -LEADER
fixed length control field 02059nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131715901
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.022
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John
9 (RLIN) 61821
245 ## - TITLE STATEMENT
Title The new business road test: what entrepreneurs and executives should do before writing a business plan
Statement of responsibility, etc. Mullins, John
250 ## - EDITION STATEMENT
Edition statement 2nd edn.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Africa
Name of publisher, distributor, etc. Dorling Kindersley(India) Pvt. Ltd.
Date of publication, distribution, etc. 2006
-- 166523
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 305 p.
365 ## - TRADE PRICE
Price amount INR 375.00
520 ## - SUMMARY, ETC.
Summary, etc. "'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' ""William P.Egan II, veteran US venture capitalist"" No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a lousy business' i.e. a fundamentally flawed opportunity you're on the fast-track to failure. ""The New Business Road Test ""shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business ""you ""build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence.Building on lessons learned by real entrepreneurs some in start-ups, others in established firms, some who got it right and others who got it wrong, Mullins addresses the seven domains that characterize attractive, compelling opportunities. Mullins presents a model that helps you answer the live-or-die questions in assessing any new business opportunity. Road test your business idea first and get ahead of the game."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises - Evaluation
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Ahmedabad Ahmedabad   04/05/2009   658.022 M8N3/2007 164343 04/09/2009 04/09/2009 Book

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