The bird of gold: the rise of India's consumer market (Record no. 298753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01621nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140323b2007 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ablett, Jonathan |
| 9 (RLIN) | 188607 |
| 245 ## - TITLE STATEMENT | |
| Title | The bird of gold: the rise of India's consumer market |
| Statement of responsibility, etc. | Ablett, Jonathan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco |
| Name of publisher, distributor, etc. | McKinsey and Company |
| Date of publication, distribution, etc. | 2007 |
| -- | 188608 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 189 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | MGI seeks to understand how fundamental forces of long-term economic growth such as demographics, urbanization, and rising education levels will affect growth in Indian incomes, and how this increased spending power will, in turn, translate into household consumption. MGI examines how Indian consumers will segment by income brackets, how much spending power they will have, what these different groups of consumers will buy, and how the picture will vary between urban and rural India. MGI's analysis shows that if India continues on its current high-growth path, over the next two decades the Indian market will undergo a major transformation. Income levels will almost triple, and India will climb from its position as the twelfth-largest consumer market today to become the world's fifth-largest consumer market by 2025. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market survey |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumption [Economics] |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baijal, Aadarsh |
| 9 (RLIN) | 188609 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Beinhocker, Eric |
| 9 (RLIN) | 188715 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bose, Anupam |
| 9 (RLIN) | 188716 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farrell, Diana |
| 9 (RLIN) | 29683 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Greenberg, Ezra |
| 9 (RLIN) | 188717 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Shishir |
| 9 (RLIN) | 188718 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Sumit |
| 9 (RLIN) | 73948 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ahmedabad | Ahmedabad | 04/05/2009 | 658.83 A2B4 | 164127 | 04/09/2009 | 04/09/2009 | Book |