Handbook of qualitative research methods in marketing (Record no. 365120)

MARC details
000 -LEADER
fixed length control field 01449 a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781847209580
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
245 ## - TITLE STATEMENT
Title Handbook of qualitative research methods in marketing
Remainder of title
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cheltenham
Name of publisher, distributor, etc. Edward Elgar Pub. Ltd.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xi, 595 p.
Accompanying material
Type of unit
365 ## - TRADE PRICE
Price amount UKP 45.00
520 ## - SUMMARY, ETC.
Summary, etc. The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: * research paradigms such as grounded theory and semiotics * research contexts such as advertising and brands * data collection methods such as projectives and netnography * data analysis methods such as metaphoric and visual analyses * presentation topics such as videography and reflexivity * applications such as ZMET applied to Broadway plays and depth interviews with executives * special issues such as multi-sited ethnography and research on sensitive topics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research - Methodology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers - Research - Methodology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research - Methodology
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belk, Russell W
9 (RLIN) 166
Relator term Editor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
  Missing Dewey Decimal Classification     Non-fiction Ahmedabad Ahmedabad General Stacks 18/04/2010   658.83 H2 165937 19/04/2010 4050.00 19/04/2010 Book

Powered by Koha